Many transportation and logistics organizations still compartmentalize information into data silos and struggle to obtain a 360-degree view of their customers. Without a complete understanding of their customer experience across multiple channels, these organizations risk losing clientele to competitors that provide seamless support and superior customer service.
MicroStrategy makes it easy for transportation and logistics organizations to quickly connect and analyze large amounts of customer data. Combining information across multiple customer touchpoints, including web, call centers, mobile apps, and social media interactions, MicroStrategy allows users to better organize and interact with data pertaining to telematics, revenue, complaints, marketing offer responsiveness, demographics, and more.
For example, a transportation and logistics organization can use MicroStrategy to monitor capacity levels, track third-party service work, and help ensure that customers are served in a timely manner. Organizations can use extracted insight to segment customers for marketing programs, predict customer defection rates, determine investment target areas, and personalize customer interactions. By taking proactive steps, transportation and logistics organizations can better position themselves to acquire new customers, retain existing ones, and maximize customer lifetime value.