Solutions for Media

With the ubiquity of the internet, the proliferation of mobile devices, and the emergence of streaming services, today's consumers can access media content on their own terms—from any place, at any time, on any device. For media companies, this diverse mix of distribution pathways makes it much harder to track the consumption behaviors and demographics of their audiences, which can undermine their traditional advertising revenues. To keep up, they must transform into efficient, data-driven Intelligent Enterprises.

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Ad Campaign Performance

Gauge the effectiveness of existing campaigns and develop better-targeted promotions.

Advertising Sales

Help advertising sales reps efficiently manage their relationships with agencies and advertising prospects.

Audience Insight

Make better programming and production decisions with insight into audience viewing behaviors.

Social Media Analytics

Analyze social media buzz to assess marketing campaigns and fan engagement.

Frictionless Sign-in

Enhance consumer interactions with devices that lack touchscreens or traditional keyboards.

Category Management

Monitor retail distribution channels to help improve profit and increase market share.

Churn Analysis

Analyze customer engagement trends and take steps to retain at-risk subscribers.

Sales Performance

Provide media executives with detailed insight into the performance of new content releases.

Budgetary Forecasting

Forecast the market potential of new films, television programs, or other creative content.

Enterprise Digital Badge

Deploy physical and logical access controls to help protect valuable creative property.

Ad Campaign Performance

The Challenge

The proliferation of online distribution channels gives advertisers a growing range of campaign vehicles for reaching consumers. With more ad placements dispersed across more publishers in more formats, it’s increasingly difficult for advertisers to monitor their campaigns and identify what’s working and what’s not.

The Solution

MicroStrategy allows organizations to consolidate and analyze massive volumes of campaign data and translate that information into intuitive reports and visualizations that clearly and quickly convey the status of ongoing campaigns. Summary headers let executives quickly digest the current and historical performance of digital ad campaigns, while views of top KPIs including impressions, reach, CTR, interaction rate, and conversion rate provide the essential details. Campaign managers can drill into even more detail for insights into the performance of specific publishers and ad placements. With this information, agencies and advertisers can continually adjust campaign tactics to help improve overall effectiveness.

Ad Campaign Performance

Advertising Sales

The Challenge

Advertising is a vital revenue generator for virtually every type of media organization - studios, TV broadcasters, publishing companies, etc. As audience attention continues to be diluted across an ever-increasing range of consumption options, advertising sales teams need better tools for engaging agencies and prospects.

The Solution

Using MicroStrategy Mobile apps, media companies can put audience insights and prospect information directly into the hands of advertising sales teams. With in-depth analytics on audience consumption behaviors, sales reps can demonstrate the value of potential advertising slots by showing prospects where consumer eyeballs are going. In addition, sales reps can instantly view the status of existing agency relationships and advertising programs so they can have more informed and productive interactions with their customers. This screen is an at-a-glance dashboard for media advertising executives to assess the current state of their business. They can instantly view top performers by agency or vertical market and assess their current productivity levels. Likewise, they can quickly view the sales contributions from top advertisers, along with their most productive broadcast properties.

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Audience Insight

The Challenge

With the emergence of over-the-top distribution alternatives, it’s more difficult for media companies to understand the demographics and interests of their audiences. They need solutions that provide consolidated insight into audience behaviors to help them make better programming and production decisions.

The Solution

MicroStrategy allows media companies to consolidate measurement data for conventional and online media distribution alternatives providing a comprehensive perspective of viewing behaviors. Organizations can also bring in audience demographic data, enabling planners to better understand who is watching which shows, through which distribution channels, and on which devices. With this insight, planners can better optimize their program lineups, perform more effective pilot evaluations, and fine-tune their advertising efforts. This particular screen examines a broadcaster’s programming distribution across live TV versus streaming alternatives so programmers can easily identify the most popular programs across each platform and observe audience viewing trends over time.

Audience Insight

Social Media Analytics

The Challenge

When audiences consume content through anonymous channels, such as OTT distribution, media brands lose valuable visibility into their customers. Increasingly, social media platforms are where fans gather to discuss what they are watching, and media brands need to hear and influence those conversations.

The Solution

The MicroStrategy platform can easily connect to Facebook, Twitter, and other social media data sources. This allows organizations to provide a comprehensive analysis of the social media activity related to a particular media property. Monitor likes, comments, shares, and tweets over time to assess the property’s historical social impact and explore moments with elevated activity. Identify the top influencers on social media so you can further engage them to augment marketing campaigns. Further, analyze posting trends and content to gauge the audience’s overall sentiment about a release or marketing campaign.

Social Media Analytics

Frictionless Sign-in

The Challenge

The authentication experience of logging in to TV-connected accessories using clumsy remotes and controllers and on-screen keyboards is extremely cumbersome.

The Solution

Built to address the wide range of vulnerabilities and challenges that have developed in the cybersecurity space, Usher offers features aimed at improving user authentication and access through password alternatives. It is of course necessary for many TV-related applications to require authentication, especially in the contexts of parental controls and purchasing premium content. By using Usher or the Usher SDK, media companies can provision users with Usher digital badges on their personal smartphones, thereby allowing users to login to their gaming accounts, unlock mature content, and authorize one-time purchases – all by using a smartphone app to scan a QR code or be confirmed via Bluetooth proximity. Depending on media hardware capabilities, Usher can also be a part of a solution that turns a smartphone into a media remote control that collects usage information for enhanced reports delivered to account holders or corporate research teams.

Frictionless Sign-in

Category Management

The Challenge

Audiences can now obtain and consume creative content through an array of third-party distribution channels including physical stores, internet purchases and rentals, and online streaming services. Media companies need to provide category managers with detailed insight into those distribution channels so they can better coordinate with licensees to improve profit and boost market share.

The Solution

Using MicroStrategy’s multi-source and data blending capabilities, this application aggregates measurement data for sales and digital downloads, giving category managers deep insight into the productivity of their major retail distribution channels, such as iTunes, Amazon, Walmart, Target, etc. Using the application, managers can quickly visualize sales performance across physical purchases, digital downloads, and video-ondemand for a particular film (or other media content – books, music, etc.), determine whether sales are meeting forecasts, and take corrective action if needed. Category managers can also drill down to see how titles are moving by format (DVD-SD vs HD/BD), or how they are performing versus other movies or competitors on a week-over-week basis.

Category Management

Churn Analysis

The Challenge

Churn has always been a top concern for subscriber-based communications companies, such as cable and satellite operators, that provide the underlying delivery channels for a variety of media content. Churn is now also becoming a concern for overthe-top players as binge-watching viewing behaviors erode audience loyalty.

The Solution

MicroStrategy enables integration with both internal and external systems, and provides communications executives, marketers, and operations and sales personnel greater insight into how customers interact across multiple products, services and touch points—helping to improve customer retention. By combining this data with information on demographics, social media mentions, network performance, billing, and call centers, organizations can get a 360-degree view of their customers. MicroStrategy’s predictive modeling capabilities can help media organizations identify at-risk customers based on factors such as decreasing customer engagement, erratic viewing patterns, service issues, outages, complaints, demographics, and inquiries about better pricing. Media companies can then respond to at-risk subscribers with better deals, personalized offerings, and other incentives.

Churn Analysis

Sales Performance

The Challenge

Media executives, particularly in the movie industry, need timely, detailed feedback on how new content releases perform as they move through the market. With huge investments riding on the success of a film, executives must have reliable intelligence at their fingertips in case the release strategy needs to be altered on the fly.

The Solution

With MicroStrategy Mobile, media organizations can deliver detailed, current summaries of release performance directly into the hands of decision makers. These applications include detailed sales breakdowns such as box office for the weekend, per theatre, worldwide, and week-by-week. Map views enable executives to quickly assess sales summaries at the regional level, and then drill deeper for analyses on ticket sales. Within the app, executives can also compare a release against other movies in the same genre, or release timeframe. This particular screen highlights distribution trends for new movies by genre and their first eight weeks of box office sales.

Sales Performance

Budgetary Forecasting

The Challenge

Competition for audience attention is rapidly increasing and production costs are rising, so media firms need to perform due diligence on new creative efforts to ensure they are producing high-quality content with a clear path to profitability.

The Solution

Media planners can use MicroStrategy to obtain a comprehensive view of the market potential for new films, shows, or other content. By tapping into private and public data sources, media firms can examine the historical performance of similar projects and assess the potential audience response to certain genres, actors, or topics. In addition, these solutions help planners predict the potential ROI from advertising, physical sales, and other merchandizing which they can balance against the anticipated cost-to-produce. These solutions can also consolidate release schedules across the industry so planners can see the competitive landscape at the anticipated time of release. This particular screen supports a TV broadcaster’s budgeting process for a collection of potential new shows across several different genres. The dashboard examines the advertising potential for each pilot along with insight into how the production budget is tracking versus its target. Using additional tabs, planners can drill into analytical reporting related to audience demographics and distribution channels.

Budgetary Forecasting

Enterprise Digital Badge

The Challenge

The digitization of the media industry is creating great opportunities, but is also increasing its vulnerability to unauthorized access, which can lead to data breaches. Media companies succeed by bringing unique creative content to market, so they must tighten down physical and logical security to protect their valuable creative properties. 

The Solution

Usher enables media organizations to seamlessly control access to studios, offices, warehouses, and work sites, as well as their digital information. Using a secure, digital identity badge on their smartphones, employees can securely unlock doors and access logical systems. Usher gives media organizations highlyconfigurable and convenient multi-factor authentication capabilities, including push notifications, biometrics, one-time passwords, face-to-face validation, and Bluetooth proximity.

Enterprise Digital Badge

Success Stories in Media

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"The ability to deliver innovative products to our clients is essential. The MicroStrategy Mobile SDK for iOS and Android development ecosystem provided us with the necessary tools to translate our ideas into a real product."

Nadir Türkman Global Solution Partner

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“MicroStrategy is an incredible tool that, as the head of the division, works wonders for me. It’s a great way for us to know where we are at any point in time and to project what’s going to happen over the next month and year.”

Ellen Archer HMH Trade President

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"Microstrategy stood out in a number of ways. It had all the capabilities we were looking for."

Phil O'Neil Head of Analytics

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"We are really happy with the choice we made. We're going to continue to promote the application within the company and for us it's just the beginning of the journey."

Dominique Chemin Chief Information Officer

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Houghton-Mifflin-Harcourt

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