It’s critical for hotels to better target smaller customer segments – such as business travelers or tour groups – and understand why, when, and where they are traveling. It is now critical to conduct more-effective and personalized marketing campaigns and better serve patrons onsite given their unique needs.
MicroStrategy makes it easy for hospitality organizations to analyze customer data by seamlessly connecting all touchpoints including website browsing, call centers, mobile app usage, and social media interactions. With MicroStrategy, users can easily analyze customer data related to revenue, complaints, marketing offer responsiveness, demographics, and more.
The valuable insight extracted can be used by hotels to segment customers for marketing programs, predict customer defection, determine which areas to invest resources in, and personalize every interaction. By enabling hospitality organizations to be proactive with customer relationships, MicroStrategy can help these organizations to acquire new customers, retain existing ones, and maximize customer lifetime value.