Field Sales Enablement
It’s increasingly difficult for commercial reps to get meeting time with physicians. According to a 2016 study, just 44 percent of physicians are considered “accessible” to sales reps, down from nearly 80 percent in 2008. Salespeople need tools that can help them get the most of their limited meeting time and maximize the impact of their conversations with physicians.
Using MicroStrategy Mobile solutions, life sciences organizations can deploy highly specialized field enablement apps that boost the efficiency and effectiveness of commercial teams. These apps help sales reps tailor their interactions with physicians by giving them on-the-go access to analytics and information about customers, accounts, competitors, and products.
With the analytical reporting available through the app, reps can dynamically prioritize customer visits using geospatial visualizations that highlight the top and bottom accounts in the vicinity, along with their interaction histories. In advance of physician visits, reps can analyze reports on the physician's prescribing trends, study product documentation, and review the latest market and competitive intelligence.
In addition, sales reps can easily view their own performance versus goals and compare their rankings against peers. Leveraging MicroStrategy’s transactional capabilities, reps can capture notes, conduct surveys, approve orders, and tend to administrative matters while on the go—even while they’re offline.