Is Self-service All That? | MicroStrategy
BI Trends

Is Self-service All That?

The term “self-service” has a beautiful ring to it. In the context of using information in your work, this seems like a pretty good idea. Going back decades, you only had two choices for gathering data for reporting and analysis: putting in a request to IT for a report and waiting six months or more to get it or getting a microfiche reader. Compared to that, wrangling some data and developing a report or a dashboard or a visualization was a huge step forward. Self-service works, unless it's something you don't want to do yourself. If you consider the term self-service outside of the context of information work, the sentiments are mixed.

Do you like doing your own "self-service" check-out at the grocery store? I don't. If you like being monitored like a criminal then maybe this is for you. Moreover, if you pay by debit card and you forget your pin, or you take out your card half a second before you technically should, the machine shouts out in front of the whole store..."CARD DECLINED".

What I would prefer is to walk through the store, have the things I want dropping in my cart, tallied as I go and alerted to things I overlooked ("Neil, you passed the Crispix again; do you still want a box?") instead of coming home without something I needed. Information is provided to me as I pass things that may be of interest. Topping off the CX (customer experience) is a friendly associate to bag them for me. However, what would you call this? It isn't self-service—it's beyond that.

Self-service business intelligence uses function-rich toolsets so that business users can pose questions and get answers, typically on extensive collections of data, without the need to request assistance from IT. MicroStrategy was a pioneer at this, especially in the ability to go beyond satisfying a request to actual interaction and navigation with the data and the models. However, what if you could have something beyond self-service BI?

How many "clicks" do you make in a day? After twenty-five years or more of "self-service", what would you think of "click-less" business intelligence? Like beaming technology in the grocery store alerting you to items, discounts, or coupons that are guaranteed to interest you, what if the organized information you need simply finds you in the context of what you're doing?

In this blog post series, we will look into several compelling ideas for the application of zero-click business intelligence, an exciting technology delivered by MicroStrategy: HyperIntelligence™.

Some topics we'll examine include:

Data lakes: Organizations gather data in data lakes (principally Hadoop), not by a perceived need of specific data elements or with careful curation and integration, but by whole data sources in a myriad of formats, in bulk. The problem with this approach is that the data has no unifying element, and little of it produces value due to the difficulty of navigating the data lake. The context-sensitive, high-value information that pops up in a HyperIntelligence Card can be a quick win from the data lakes.

Semantic graphs: MicroStrategy's semantic graph facilitates intelligence up and down the organization. A semantic graph is a navigable abstraction that consolidates disparate sources and presents a view that simplifies the process of leveraging data across the enterprise and beyond. HyperIntelligence is the best option to securely expose information effortlessly, contextually, and in an easily digestible manner.

Industry transformation: Beyond concepts and features, we look at HyperIntelligence in applications for Fintech/Insuretech, and the digital transformations of these industries. Few industries are more data-driven (I prefer the term data-aware) than financial institutions and the insurance industry (which is far more than individual insurance companies—a $3 trillion global industry).

AI: In addition to its abundant possibilities to create models that drive insight and decisions, AI can also provide powerful direction to how, what, and when information presents to analysts. HyperIntelligence can deliver the data and context dynamically, without code.

Join the conversation with your ideas and applications. Read my next post here.

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