Data Analytics Blog - Real-World Applications | MicroStrategy

How the City of Austin Capitalizes on Data to Manage Growth

Austin is a bustling, growing city with a vibrant culture that attracts businesses, families, and talent from all over the world. From the government’s point of view, this growth is great, but it makes the job of keeping everyone satisfied more complex. As the city expands, it’s harder to stay in sync with the needs of citizens and government employees. But that's where the use of data can make all the difference.

The City of Austin is on the leading edge when it comes to embracing a digital, data-driven approach to government—proving that BI and analytics can play a central role in improving the lives of citizens and government employees. As part of their transformation into a “smart city”, they’ve learned to embrace the sheer volume of information at their fingertips.

The city government recognized that the cross-departmental sharing of data could help them uncover hidden opportunities, deliver better services, and boost operational efficiency. With this in mind, Austin turned to MicroStrategy to help them break through data silos and deliver a consolidated tool for data analysis. That means employees across departments can pool their data together for a common purpose: making Austin a smarter city.

A central benefit of Austin’s data analytics strategy has been improving the accessibility of government offices for Austin’s residents. For example, analyzing productivity data about the Development Services Department’s Service Center revealed that wait times were often as long as four hours. Armed with this insight, the city took action. They redesigned the lobby and created an automated check-in system to help boost efficiency. Residents can now register in a queue online through the QLESS virtual line and check wait times before they leave home. These efforts helped reduce the average wait time at the department to under 15 minutes—a pretty amazing improvement.

At the administrative level, Austin has even managed to get reporting down to a science. Building reports around departmental performance data is a common task for public sector analysts that can take weeks to accomplish. With the help of MicroStrategy, Austin has reduced the time it takes to build this type of report to a matter of minutes—allowing analysts to spend more time on high-value projects that can make a visible impact on the city.

Interested in learning more about how MicroStrategy is helping municipalities like the City of Austin get the most out of their data? Check out our white paper “Digital Transformation in Municipal Government.” 

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