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2014: The Year of the Partner

This year may be best known as the year of the horse according to the Chinese Zodiac calendar. But at MicroStrategy, 2014 will be known as the year of the partner.
Global Alliance Partners, Solution Provider Partners, OEM Partners, and Technology partners all play a valuable role in our partner ecosystem. They help us to deliver the technology and services that companies have come to rely on for their analytics, identity, and loyalty solutions. In fact, because we put so much focus on strengthening our partner offerings, it’s no wonder world-class technology companies, platform providers, telco’s, global IT, and device companies are all flocking to be part of the MicroStrategy partner network.

Here’s a quick rundown on MicroStrategy’s established partnership programs.

Global Alliance Partners, also known as Strategic Alliances, are leading global players in the IT and technology space. They play a special role in our partner ecosystem, representing some of the largest MicroStrategy customers. Strategic Partners include companies such as Actian, Apple, Cisco, HP Vertica, and Teradata — companies that play a unique role in building out platforms, whether it be mobile or big data or cloud infrastructure. They also include the large integrators with international presence, such as Accenture, Cognizant, Deloitte Consulting, and TCS. There are also large telcom companies with professional services, such as AT&T and Deutch Telecom’s T-Systems. Combined, they serve both medium and large international customers across all seven continents.

Photo caption: Standing room only at the Partner Connect! Meeting at 2014 MicroStrategy World, LV

Solution Providers Partners are next in MicroStrategy’s partner parade. Solution Providers demonstrate industry expertise and are relied upon by customers within their region. MicroStrategy-certified, Solution Providers are a highly skilled, technical group and required to take part in MicroStrategy training courseware. Our Solution Provider channel includes such reputable partners as DataStrong, InfoCepts, Pandera, and Sunrise Technologies. It’s a list that represents the best-of-breed in technology solutions.

OEM and Embedded Solutions Partners take advantage of MicroStrategy's platform to easily embed powerful analytics into new application offerings and to enhance existing solutions. Their services are deployed either on-premise or Software-as-a-Service (SaaS). As an OEM partner, the MicroStrategy Business Intelligence Platform™ is built on leading technology with a completely open API for easy integration. MicroStrategy can seamlessly integrate with a third-party application or solution and become transparent to the customer. MicroStrategy offers a comprehensive Development Package that empowers its OEM Partners’ development and support teams with the tools and resources to facilitate efficient product development.

Technology Partners optimize communication between our products. They streamline deployments and enhance performance. Through our Technology Partner program, we ensure that our customers can easily implement MicroStrategy in conjunction with other chosen corporate technology standards. MicroStrategy Technology partners include a wide range of leading technology companies. Among these partners are those providing database management and analytics engines, business applications, data integration and development tools, and hardware platforms. They also include specialized software vendors such as geo-spatial, mobile, and others. The collaborations complement the MicroStrategy Analytics, Identity, and Loyalty Platforms.

At MicroStrategy, we take great care and pride in these partnerships. Together, these relationships enhance all analytics services for clients, and they are one of the reasons that the world turns to MicroStrategy for its analytics, identity, and loyalty solutions.

Learn more about MicroStrategy programs for Global Alliance Partners, Solution Provider Partners, OEM Partners, and Technology partners in the Partner section of our website.

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