Mobility Trends

Mobile App Design: Why It Matters and What You Can Do to Make Your Mobile App Look Great

Design is one of the most important factors to consider when creating an engaging and useful enterprise mobile application. Not only does good design provide users with a great experience, it also gives your mobile app legitimacy.

At MicroStrategy, we care deeply about design, and we want to make sure you are creating not only functional, but also aesthetically pleasing mobile apps. Below, we have included some design considerations that will help you create a better mobile app that your users will love.

Consistency: your mobile app should have a set flow with a uniform design throughout. It is important to ensure that your app does not look like a variety of different screens stringed together to create something resembling an app. Instead, each screen should have a purpose and goal. As you begin to plan out your app flow and design, ask yourself who will be using the screen, why they are using it, what they are expected to get from each screen and where they should go next.

Typography: it is important to not overuse fonts within your app. You should select 1-2 fonts that are readable and professional and stick with them throughout the app. Apple’s default font is Helvetica Nueue while Android’s default font is Roboto. Other recommended fonts include Verdana, Helvetica, and Arial. Be sure to avoid Comic Sans or fonts that are unreadable.  Further, fonts should be larger than 8 points and less than 32 points.

Iconography: the icons included in your app should be universally recognized. Users identify certain icons based on the tasks they represent, so be sure to stick with these guidelines (for example do not use a clock icon to represent a user profile screen). Also, keep in mind that icons should look like they belong in the same family in terms of color, weight, size and level of detail.

Color: when designing for enterprise applications, the coloring of the app should look sleek and professional. The first item to consider when looking at color is to decide whether the background should be light or dark. Some people prefer like darker apps, but the design trends recently seems to be going more towards lighter themes, especially after the release of iOS 7.  The color palettes for the app should not be unprofessional and many enterprises require you to use the corporate color theme. If you do not have a corporate color theme you can take time to create a color scheme for your new product. Some helpful sites include Adobe Kuler for Designers and Color Scheme Designer.

Design doesn’t have to be overly complicated, but it is extremely important. In the long run, creating a well-designed app will save you time and money, as users are quicker and happier to adopt the products you create.

Are you interested in learning more about mobile app design tips? Tune into our webcast on Mobile app design on February 25, 2015 at noon. Sign up here.

Sources: Apple iOS Human Interface Guidelines

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