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3 Events that Prove We Made 2014 the Year of the Customer

To simply point out that this was quite a year of changes here at MicroStrategy would be an understatement, and to claim they were all easy to undergo would be misleading. But if there was one consistent message that we were conveying through it all, it was that we were not going to take our user base for granted and will do everything we can to make their continued patronage a frictionless experience. 

As the year draws to a close, first allow me to express MicroStrategy’s sincere gratitude for all of our customers, both old and new. We are dedicated to helping you run your businesses more competitively, efficiently, and profitably, and we hope that this mission shone through all of our changes this year. Should you find yourself reading this post, but not a Microstrategy user, may I humbly point out that it would be harder to craft a better New Year’s resolution than “I will run my business more intelligently in 2015.”

To simply point out that this was quite a year of changes here at MicroStrategy would be an understatement, and to claim they were all easy to undergo would be misleading. But if there was one consistent message that we were conveying through it all, it was that we were not going to take our user base for granted and will do everything we can to make their ongoing MicroStrategy experience  frictionless.

Here are the three key changes we underwent in 2014 to improve the customer experience:

Pricing

Like all things that expand steadily over time, we were getting feedback from customers that our offerings list was beginning to get confusing. As there is no excuse for making it hard for people who want to become or stay our customers to do so, we changed it. In the video above our President Paul Zolfaghari highlights the key changes and simplifications, as well as why it also benefits existing customers. More on these changes can be read here.  

Community

Late this year we launched the new MicroStrategy community. What this meant for users is that they would be able to seek support, network with fellow users, and gain recognition for their expertise in a world-class forum that is deliciously modern in comparison to our legacy system. If you have yet to take an active role in our new community, 2015 would be a excellent year to change that and see why over 60,000 users already have since it launched.  

User Experience

We recognize that mobile is the platform that will shoulder the key workloads for businesses of the future. Because of this, enterprise apps were the big winners for updates to 9.4.1 this year. Our biggest announcement was also our most recent: we became the first business intelligence platform to embrace Apple’s Touch ID to offer a seamless and secure experience on our mobile platform. We also improved performance, navigation, and global unity on our website so that regardless of your device or location, users are able to get the content they needed easily.

As you can see, we made some substantial changes in 2014.  But in reality, every year is The Year of the Customer, and there’s some exciting stuff coming up in the new year. While I am not currently at liberty to reveal what 2015 will have in store for our users just yet, I can tell you that those in attendance at MicroStrategy World in Las Vegas just a few weeks from now will be the first to know!

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